SEO Tips: 5 Great Action Items
Trying to get people to visit your website can be difficult. However, with the proper SEO techniques, you can rank highly in the search engines and get the traffic that your competitors are hoarding. Although everyone wants to be on the first page of Google, I also get a lot of traffic from Bing and Yahoo.
You should really try to figure out the competition before expecting results in any SEO campaign. The more competitors in a niche, the more resources will have to be poured into your search engine optimization campaign. There might be only a few hundred people competing in your industry, but there may also be thousands. It just depends. Get a free website audit on your competitor’s sites and see what you are dealing with.
What These SEO Tips Do
If you have a habit of just posting content on your website or blog, you might find that it is very difficult for anyone to find those posts or pages in the search engines. There is a common school of thought that says ‘content is king.’ It isn’t. Just because you have a lot of great content doesn’t mean that will translate into sales.
What you need is great content that converts visitors into buyers. In order to get visitors to see your content, you need marketing. Hiring an SEO company can alleviate a lot of the problems you are having currently. Experts can look at your website and design and determine why you aren’t ranking. Furthermore, they can look at your competitor’s sites and tell you why they are ranking ahead of you. If you are the sort of DIY search engine optimization kind of person, then this post is for you.
SEO Tip #1
Pay attention to the user experience of you website.
To get really good rankings in the search engines, the bots of said engines need to be able to crawl your site. If your content starts too far down on the page, you might be giving these bots mixed signals. If you have a slow site that can keep you off of the first page. You can easily tweak a few simple site design and load factors to improve the SEO of your website.
SEO Tip #2
Put your target keywords in the right spots on your site.
Don’t get too caught up in the on-page SEO factors and start to stuff your keywords everywhere. The search engines frown upon this practice and can easily tell if you are trying to manipulate your rankings. What you should do is type out your content in a natural way that not only serves your audience, but tells the search engines what your site is about. Pay special attention to the title, h tags, and meta description as these important factors in search engine optimization.
SEO Tip #3
Be sure your site is ‘crawl-able.’
After you’ve got everything checked out regarding site speed, design, and keyword placement (on-page SEO), you should now focus on directing your traffic. This not only helps your visitors, but also the search engine bots. Create a sitemap and submit it to the proper search engines and be sure that your navigation menu has text links and not images. This helps a lot.
SEO Tip #4
Get some great backlinks.
No matter how great your website is, it will stay off of the first page of the search engines if no one else thinks your site is great and links to it. There are various ways to do this, but the easiest way is with outreach campaigns. Write several articles that help customers or other professionals in your niche. Then, reach out to other blogs and websites and ask them to post your article for you. They usually don’t have a problem with this and will give you a link back to your site. In SEO, the sites with the most authoritative backlinks usually get the top spots.
If you ever have a choice between quantity and quality, always choose quality. One link from a website like Forbes is worth a thousand backlinks from people’s personal blogs on Blogger or WordPress.
SEO Tip #5
Always stay up-to-date on SEO algorithm changes.
Google changes their algorithm several times throughout the week. While most changes won’t affect your sites to much, you don’t want to stray off of the path that they are headed. Over the past few years, SEO professionals who haven’t paid attention have had their websites slapped due to over-optimization and keyword stuffing. What’s considered keyword stuffing these days has changed dramatically in the last couple of years.
For more information, be sure to look at this resource as well. By following these tips, you can get the traffic that you need to your website and begin to see a higher profit at the end of each month. SEO isn’t really all that difficult if you know the right steps.