Having a couple of good backlinks could make the difference between not being found and appearing on page one of the search results. They really are that powerful. Having quality backlinks for your website’s content are key authority and trust factors that search engines use for valuing your website.
What is just as important, or even more so since a lot of this is still occurring, is that large amounts of low quality backlinks can harm your rankings severely.
Bad Links vs. Good Links
It was easy back in the good old days. The more links that could be “bought” by your SEO guy, the better. You were able to link anywhere and to anyone. Just a couple of years ago, inexpensive link building was what most SEO companies based their efforts on. However, Google caught onto to the practice, which was basically just a method for bad websites to manipulate their ways up to the top of the rankings. However, the rules for link building have completely changed.
What makes an organic link “good?”
A good organic backlink is:
1. Relevant to the website, preferably within a field that relates to yours, and one that would appreciate and know the quality of the page’s content on your website that they are providing a link for and recommending. For example, for a construction company, a good link would come from a website that sells appliances, construction materials, homes, or so some other similar product or service.
2. A website that Google highly values due to it being authoritative and trustworthy or a high “page rank” site. That is why it is more valuable to get a link from an .edu or .gov site (educational or government institution) than it is to get a link from your friend who is the owner of the pizza parlor that is next door to you because you asked him for a link.
Getting Good Organic Links
It takes lots of effort to obtain good links. There are several elements involved, and all of them take effort and time to do. The following is some of the steps that are involved in our link building process:
Have great content created – unless you have something interesting for others to link to, not too many websites these days will be interested in providing a backlink to you.
Research potential target sites – the process involves using SEO tools to evaluate your competitors’ links and choosing some that may benefit you as well. We also use different tools to locate and evaluate high authority websites that are related to your field to potentially approach for a link.
Make contact and develop relationships – link building has become a complex process and a majority of website owners these days don’t like being bothered with link requests. It is necessary to build interest and exchange information these days, and offer valuable content to target websites along with developing a relationship with the person who can help you obtain a link.
Social Media – This is an excellent tool for obtaining links, however it does require plenty of work and effort for the topic to be kept front and center to ensure that the content you market gets picked up and provides you with a good long-term link.
You can no longer do link building through collecting junk links, buying links or blog comments. In order to be successful it takes creativity and consistent effort. However, link building is a critical component of all successful SEO campaigns.