Why Use an SEO Agency
Outsourcing your SEO efforts to an experienced agency could be the one thing that your marketing plan is missing. There are millions of people searching for things online every day. However, for each one of those search terms that people type into the search box, there are only ten spots on the first page. Using search engine optimization makes your website more visible to those search terms. There are several factors involved when doing this, but the goal of SEO is to get your website in one of those first ten spots.
Technically, you COULD learn how to do this all yourself. After all, I did. BUT it took me about three years to get pretty decent at it. If you have the time, I highly recommend learning a thing or two about search engine optimization instead of hiring an agency right off the bat. If you don’t have the time, like most business owners, then looking to SEO agencies for help could do you a lot of good.
The basic reasons to hire someone to do your search engine optimization are the same reasons you would hire any company to perform a function that you either don’t have time to learn how to do yourself or you don’t have the monetary resources.
Use an SEO Agency’s Expertise
Almost any SEO agency is going to know more than you do right now. No matter how quickly you are able to learn SEO, there are always going to be people that know more than you do. They’ve already made businesses from their knowledge and expertise. Hiring someone from an agency will allow you to focus on your core competencies while the SEO experts focus on theirs.
If you were an accountant, then you would have spent years in school and dedicated your entire profession to the numbers that drive business. You would have had to learn all of the tax laws and built up a client base. You would be considered an expert. With SEO agencies, there are many of these people who have spent their entire careers focused on learning all of the aspects of search engine optimization and its practical applications.
Use an SEO Agency’s Speed to Market
Here’s another reason why you should use an SEO agency. A company that focuses on search engine optimization alone has many resources that someone who ‘dabbles’ in it does not. Resources cost money and those who only do it part time don’t want to spend a lot of money on these resources. These include things like, link building techniques, outsourcers, citation resources, authoritative web properties, connections with major websites, referral resources, etc. A person who just dips their toe in the process won’t have nearly the amount of power in assisting you in your marketing and advertising efforts. Do you think that the amount of resources plays a difference?
You bet it does. With having all of these resources on standby, the other big reason why using an SEO agency is the best route to go is ‘speed to market.’ If you hire someone to do your SEO, they might not know anything about it. A lot of these ‘guru’s’ out there say to go get customers first, then learn how to do the optimization for their website. I think that this is absurd. If you can’t do something, don’t tell someone that you can just to make a quick buck. With agencies, they definitely know what they are doing. They don’t have to learn the information before they get started on your marketing campaign. They don’t have to buy web properties or make the networking connections. Everything is in place to deliver a high ROI on your marketing dollars.
So, Why Use an SEO Agency?
All-in-all, it’s pretty simple. If you’ve made the decision, there are many tips on hiring SEO firms on this website. If you don’t know how to do something, you either go out there and learn the information or you hire someone to do it for you. Another aspect to look at is how much is your time worth? While you are using your precious time to learn the aspects of SEO, you aren’t spending as much of that time doing the things that actually make you money. Learning search engine optimization doesn’t make you money. There is a long learning curve involved and many business owners can’t afford this time away from their business.
If you’re still asking yourself “Why use an SEO agency?” then reread the above paragraph. Besides that, the expertise and speed to market will be head and shoulders above hiring someone that just knows about it a little bit or trying to learn it yourself. I wouldn’t go take accounting courses to learn how to do my taxes. I just hire someone. I wouldn’t want to landscape my yard. It would take too long. I would just hire a crew to do it for me.
Hopefully all of this makes sense as to why using and SEO agency could be one of the best decisions you make for your business.